SMS Sales Tool (e)
This two-day course explains how you can get the most out of sales force automation using the Sales Tool.
The Sales Tool enables you to:
- Build and maintain a “corporate memory” for each customer and contact
- Use this memory to automate the process for acquiring new customers and saving costs and resources, as you are able to focus on the right customers at the right time
- Use contact management to classify contacts and companies in an almost unlimited way including being able to store “soft” information such as hobbies, preferences, family, and so on
- Prioritize which opportunities to focus on and increase the chances of turning each opportunity into a sale
- Manage, prioritize and follow-up each sales opportunity throughout its whole lifecycle from lead generation to signing the contract.
What Does This Course Cover?
The objective of this course is to populate and get the most out of the corporate memory, and to use this memory to trigger a sales campaign. By the end of the course you should understand:
· The concept of sales force automation
· The Sales and Marketing process flow
· The corporate memory aspects of the Sales and Marketing database
· Activity management
· Opportunity management
· Standard selection reports
· Campaign management.
Who Should Attend?
This course is designed for people who work in sales force teams and are new to sales force automation in Lawson M3 or require an overview/refresher.
To fully benefit from this course we recommend that you have a basic understanding of:
· How to use a Windows 2000 or XP personal computer
· Using Microsoft tools like Internet explorer, Word, Excel.
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Information about course dates is only available for Lawson customers who are logged on to the Customer Community.
You must register to gain access to Customer Community. Then you will have access to our entire course offering.
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